Brand community membership and the construction of meaning
Year of publication: |
2013
|
---|---|
Authors: | Morandin, Gabriele ; Bagozzi, Richard P. ; Bergami, Massimo |
Published in: |
Scandinavian journal of management. - Amsterdam [u.a.] : Elsevier, ISSN 0281-7527, ZDB-ID 723269x. - Vol. 29.2013, 2, p. 173-183
|
Saved in:
Saved in favorites
Similar items by person
-
Bergami, Massimo, (2021)
-
The motivation of entrepreneurs towards private equity financing : a laddering approach
Morandin, Gabriele, (2007)
-
Brand community membership and the construction of meaning
Morandin, Gabriele, (2013)
- More ...