Brand concept maps : a methodology for identifying brand association networks ; Report No. 05-112
Deborah Roedder John; Barbara Loken; Kyeong-Heui Kim and Alokparna Basu Monga
Year of publication: |
2005
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Authors: | John, Deborah Roedder ; Loken, Barbara ; Kim, Kyeong-Heui ; Monga, Alokparna Basu |
Published in: |
MSI reports : working paper series. - Cambridge, Mass, ISSN 1545-505X, ZDB-ID 21271744. - 2005, 3, p. 41-65
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