Brand consultants' perspectives on the concept of 'the brand'
Year of publication: |
1997
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Authors: | Chernatony, Leslie de ; Dall'Olmo Riley, Francesca |
Published in: |
Marketing and research today : the journal of the European Society for Opinion and Marketing Research. - Amsterdam : ESOMAR, ISSN 0923-5957, ZDB-ID 10055587. - Vol. 25.1997, 1, p. 45-52
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