Brand-consumer relationship and corporate social responsibility : myth or reality & do consumers really care?
Elias G. Rizkallah
| Year of publication: |
2012
|
|---|---|
| Authors: | Rizkallah, Elias G. |
| Published in: |
Journal of business & economics research. - Littleton, Colo., ISSN 1542-4448, ZDB-ID 2442104-2. - Vol. 10.2012, 6, p. 333-343
|
| Subject: | Corporate Social Responsibility (CSR) | Consumer-Brand Relationship | Brand Loyalty | Consumer Behavior | Konsumentenverhalten | Consumer behaviour | Corporate Social Responsibility | Corporate social responsibility | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009567451