Brand-consumer relationship and corporate social responsibility : myth or reality & do consumers really care?
Elias G. Rizkallah
| Year of publication: |
2012
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|---|---|
| Authors: | Rizkallah, Elias G. |
| Published in: |
Journal of business & economics research. - Littleton, Colo., ISSN 1542-4448, ZDB-ID 24421042. - Vol. 10.2012, 6, p. 333-343
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10010004954