Brand consumers
Year of publication: |
2017
|
---|---|
Authors: | Hawkins, Cyndy |
Published in: |
Rethinking children as consumers : the changing status of childhood and young adulthood. - London : Routledge, ISBN 978-1-138-83243-5. - 2017, p. 65-85
|
Subject: | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Japan | Ostasien | East Asia | Markenimage | Brand image |
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