Brand consumption and narrative of the self
Year of publication: |
2010
|
---|---|
Authors: | Schembri, Sharon ; Merrilees, Bill ; Kristiansen, Stine |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 27.2010, 6, p. 623-638
|
Subject: | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Persönlichkeitspsychologie | Personality psychology | Australien | Australia |
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