Brand creation via design and modularization : SMEs in international B2B markets
Year of publication: |
2014
|
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Authors: | Uusitalo, Olavi |
Published in: |
Journal of business market management : JBM. - Berlin : Freie Universität, Marketing-Department, ISSN 1864-0761, ZDB-ID 2384325-1. - Vol. 7.2014, 2, p. 354-379
|
Subject: | Brand | Industrial design | Modularity | SMEs | B2B Marketing | KMU | SME | B-to-B-Marketing | Business-to-business marketing | Markenführung | Brand management | Modularisierung | Produktgestaltung | Product design | Lieferantenmanagement | Supplier relationship management | Produktentwicklung | New product development | Markenimage | Brand image |
Extent: | Ill., graph. Darst. |
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Type of publication: | Article |
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Systemvoraussetzung: Acrobat Reader |
Other identifiers: | hdl:10419/100003 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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