Brand crisis communication through social media : a dialogue between brand competitors on Sina Weibo
Yan Wang (School of International Studies, University of International Business and Economics, Beijing, China)
| Year of publication: |
2016
|
|---|---|
| Authors: | Wang, Yan |
| Published in: |
Corporate communications : an international journal. - Bingley : Emerald Publishing Limited, ISSN 1356-3289, ZDB-ID 1334346-4. - Vol. 21.2016, 1, p. 56-72
|
| Subject: | Advertising campaign | Brand crisis communication | Micro-blog message | Sina Weibo | Social Web | Social web | Markenführung | Brand management | Öffentlichkeitsarbeit | Public relations | Krisenmanagement | Crisis management | Werbung | Advertising | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Kommunikation | Communication | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/CCIJ-10-2014-0065 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011460412