Brand diagnostics: Mapping branding effects using consumer associative networks
Year of publication: |
1998
|
---|---|
Authors: | Henderson, Geraldine R. ; Iacobucci, Dawn ; Calder, Bobby J. |
Published in: |
European Journal of Operational Research. - Elsevier, ISSN 0377-2217. - Vol. 111.1998, 2, p. 306-327
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Publisher: |
Elsevier |
Saved in:
Online Resource
Saved in favorites
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