Brand-driven innovation : strategies for development and design ; required reading range : module reader
Erik Roscam Abbing
| Year of publication: |
2010
|
|---|---|
| Authors: | Roscam Abbing, Eric |
| Publisher: |
Lausanne : Ava Acedemia |
| Subject: | Kommunikationsdesign | Gebrauchsgraphik | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 208 S. : zahlr. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10008728434