Brand-driven leadership for change management in retailing
Year of publication: |
2013
|
---|---|
Authors: | Botschen, Günther ; Combe, Ian ; Thelen, Eva M. |
Published in: |
European retail research. - Wiesbaden : Springer Gabler, ISSN 1867-8785, ZDB-ID 2464915-6. - Vol. 26.2012, 2, p. 1-18
|
Subject: | MPREIS Warenvertriebs-GmbH | Organisatorischer Wandel | Organizational change | Markenführung | Brand management | Lebensmitteleinzelhandel | Food retailing | Österreich | Austria |
Extent: | graph. Darst. |
---|---|
Type of publication: | Article |
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Fallstudie ; Case study |
Language: | English |
Notes: | Literaturangaben |
Source: | ECONIS - Online Catalogue of the ZBW |
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