Brand driven mobile marketing : 5 theses for today and tomorrow
Year of publication: |
2012
|
---|---|
Authors: | Quente, Christopher |
Published in: |
E-marketing ; Vol. 3. - Hershey, PA : Business Science Reference. - 2012, p. 1252-1267
|
Subject: | Online-Marketing | Internet marketing | Mobiltelefon | Mobile phone | Markenführung | Brand management |
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