Brand-embedded interaction : a dynamic and personalized interaction for co-creation
Year of publication: |
March 2016
|
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Authors: | Kim, Yuna ; Slotegraaf, Rebecca J. |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 27.2016, 1, p. 183-193
|
Subject: | Co-creation | Interaction | Knowledge integration | Idea generation | Kundenintegration | Customer integration | Wissenstransfer | Knowledge transfer | Wissensmanagement | Knowledge management | Soziale Beziehungen | Social relations | Kreativität | Creativity | Innovationsmanagement | Innovation management |
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