Brand engagement and brand loyalty
Year of publication: |
2012
|
---|---|
Authors: | Goldsmith, Ronald E. |
Published in: |
Branding and sustainable competitive advantage : building virtual presence. - Hershey, Pa. : Business Science Reference, ISBN 978-1-61350-171-9. - 2012, p. 121-135
|
Subject: | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Emotion | Theorie | Theory |
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