BRAND ENGAGEMENT - Sex up service brands - Functional, low-interest brands can be made more exciting if you follow five rules of engagement.
| Year of publication: |
2011
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|---|---|
| Authors: | Wilson, Rob |
| Published in: |
ADMAP : for decisionmakers in advertising, marketing, media, planning & research. - London : Reed Publ. Serv., ISSN 0001-8295, ZDB-ID 10488297. - 2011, p. 42-44
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