Brand equity and company performance : evidence from a quasi-experiment in an emerging market
Year of publication: |
2023
|
---|---|
Authors: | Oliveira, Marta Olivia Rovedder de ; Sonza, Igor Bernardi ; Silva, Tamires Silva da |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 41.2023, 4, p. 393-408
|
Subject: | Brand equity | Company performance | Emerging market | Quasi-experiment | Unternehmenserfolg | Firm performance | Schwellenländer | Emerging economies | Markenimage | Brand image | Markenführung | Brand management |
-
Odoom, Raphael, (2017)
-
Isomorphic pressures, peripheral product attributes and emerging market firm export performance
Brouthers, Lance Eliot, (2013)
-
Porto, Rafael Barreiros, (2023)
- More ...
-
Granzotto, Alberto, (2019)
-
Does foreign experience influence executive compensation in emerging markets?
Machado, Vagner Naysinger, (2023)
-
The effect of control-ownership rights and business groups on cash holdings
Flores, Silvia Amélia Mendonça, (2020)
- More ...