Brand equity and corporate debt structure
Year of publication: |
2022
|
---|---|
Authors: | Mauer, David C. ; Villatoro, Natalia ; Zhang, Yilei |
Published in: |
Journal of business finance & accounting : JBFA. - Oxford : Wiley-Blackwell, ISSN 1468-5957, ZDB-ID 2020001-8. - Vol. 49.2022, 7/8, p. 1077-1112
|
Subject: | brand equity | debt structure | limited contractability | pecking order | trademarks | Kapitalstruktur | Capital structure | Markenimage | Brand image | Unternehmensfinanzierung | Corporate finance | Fremdkapital | Debt financing |
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