Brand equity and firm performance : the complementary role of corporate social responsibility
Mahabubur Rahman, M. Ángeles Rodríguez-Serrano, Mary Lambkin
| Year of publication: |
2019
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|---|---|
| Authors: | Rahman, Mahabubur ; Rodríguez-Serrano, M. Ángeles ; Lambkin, Mary |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 26.2019, 6, p. 691-704
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| Subject: | Brand equity | Firm performance | Corporate social responsibility | Corporate Social Responsibility | Unternehmenserfolg | Markenimage | Brand image | Firmenimage | Corporate reputation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41262-019-00155-9 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012120870