Brand Equity, Consumer Learning and Choice
Year of publication: |
1999
|
---|---|
Authors: | Erdem, Tulin ; Broniarczyk, Susan ; Charavarti, Dipankar ; Kapferer, Jean-Noel ; Keane, Michael ; Roberts, John ; Steenkamp, Jan-Benedict ; Swait, Joffre ; Zettelmeyer, Florian |
Institutions: | Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München |
Subject: | Brand equity | dynamic choice | consumer learning | brand management | brands on the Internet | store brands |
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