Brand equity dilution through negative online word-of-mouth communication
| Year of publication: |
2011
|
|---|---|
| Authors: | Bambauer-Sachse, Silke ; Mangold, Sabrina |
| Published in: |
Journal of retailing and consumer services. - London [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 12043850. - Vol. 18.2011, 1, p. 38-46
|