Brand equity – how is it affected by critical incidents and what moderates the effect
Year of publication: |
2012-10
|
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Authors: | Tischer, Sven ; Hildebrandt, Lutz |
Institutions: | Sonderforschungsbereich 649: Ökonomisches Risiko, Wirtschaftswissenschaftliche Fakultät |
Subject: | Brand equity | critical incidents | negative publicity | structure equation modeling | online experiment |
Extent: | application/pdf |
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Series: | |
Type of publication: | Book / Working Paper |
Notes: | Number SFB649DP2012-062 47 pages |
Classification: | M14 - Corporate Culture; Social Responsibility ; M31 - Marketing ; C12 - Hypothesis Testing ; C14 - Semiparametric and Nonparametric Methods ; c38 ; C93 - Field Experiments |
Source: |
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Brand equity: How is it affected by critical incidents and what moderates the effect
Hildebrandt, Lutz, (2012)
-
Measuring the impact of critical incidents on brand personality
Tischer, Sven, (2012)
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Measuring the impact of critical incidents on brand personality
Tischer, Sven, (2012)
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Linking corporate reputation and shareholder value using the publication of reputation rankings
Tischer, Sven, (2011)
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Measuring the impact of critical incidents on brand personality
Tischer, Sven, (2012)
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Context Effects as Customer Reaction on Delisting of Brands
Wiebach, Nicole, (2010)
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