BRAND EXPERIENCE - Experiential marketing -- The music festival brandwagon - Make sure your brand's experiential campaign is in tune with the music, not a lost chord.
| Year of publication: |
2008
|
|---|---|
| Authors: | Robertson, Hugh ; Wilson, Rob |
| Published in: |
ADMAP : for decisionmakers in advertising, marketing, media, planning & research. - London : Reed Publ. Serv., ISSN 0001-8295, ZDB-ID 10488297. - 2008, p. 39-41
|