Brand Experience : What is it? How is it Measured? Does it Affect Loyalty?
Year of publication: |
2012
|
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Authors: | Schmitt, Bernd H. ; Zarantonello, Lia ; Brakus, J. Josko |
Publisher: |
[S.l.] : SSRN |
Subject: | Marketing | Markenartikel | Brand | Kundenzufriedenheit | Customer satisfaction |
Extent: | 1 Online-Ressource (18 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Marketing, Vol. 73, No. 3, pp. 52-68, 2009 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments May 1, 2009 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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