Brand expertise, impulsiveness and materialism aggravate unhealthy food products buying among young adults despite pricing and sin tax interventions
Year of publication: |
2024
|
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Authors: | Thayyib, P. V. ; Anwar, Imran ; M. M., Sulphey ; Yasin, Naveed ; Yahya, Ali Thabit |
Published in: |
Cogent business & management. - London : Taylor & Francis, ISSN 2331-1975, ZDB-ID 2837523-3. - Vol. 11.2024, 1, Art.-No. 2296147, p. 1-22
|
Subject: | Impulsive buying | materialism | consumer behavior | sin taxes | hedonic motivation | unhealthy products | stimulus-organismsresponse model | purchase intention | Konsumentenverhalten | Consumer behaviour | Jugendliche | Youth | Ernährungsverhalten | Eating habit | Optimale Besteuerung | Optimal taxation | Lebensmittel | Food |
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Aschemann-Witzel, Jessica, (2014)
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Bohm, Ingela, (2016)
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"What brand do you eat?" : the influence of food brands within children’s peer groups
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