Brand extension effects on brand equity : a cross-national study
Isabel Buil; Eva Martínez; Leslie de Chernatony
| Year of publication: |
2009
|
|---|---|
| Authors: | Buil, Isabel ; Martínez, Eva ; De Chernatony, Leslie |
| Published in: |
Journal of euromarketing. - Palmyra, PA : IMDA Press, ISSN 1049-6483, ZDB-ID 1109182-4. - Vol. 18.2009, 2, p. 71-88
|
| Subject: | Markentransfer | Brand extension | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenartikel | Brand |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003882142