Brand extension feedback effects : a holistic framework
Abhishek Dwivedi; Bill Merrilees; Arthur Sweeney
| Year of publication: |
2010
|
|---|---|
| Authors: | Dwivedi, Abhishek ; Merrilees, Bill ; Sweeney, Arthur |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 17.2009/10, 5, p. 328-342
|
| Subject: | Markentransfer | Brand extension | Markenimage | Brand image | Indien | India |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003971179