Brand extension feedback effects: What do we know and where should we go?
Year of publication: |
2017
|
---|---|
Authors: | Childs, Michelle |
Published in: |
Journal of Product & Brand Management. - Emerald Publishing Limited, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 26.2017, 7, p. 671-689
|
Publisher: |
Emerald Publishing Limited |
Subject: | Brand image | Systematic literature review | Brand extension | Feedback effects | Parent brand dilution |
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