Brand extension: using parent brand personality as leverage
Year of publication: |
2012
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Authors: | Le, Angelina Nhat Hanh ; Cheng, Julian Ming Sung ; Lee, Yueh Hua ; Jain, Megha |
Published in: |
Asia Pacific journal of marketing and logistics. - Bradford : Emerald, ISSN 0954-7517, ZDB-ID 11747407. - Vol. 24.2012, 4 (31.8.), p. 599-619
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