Brand extensions and cross-cultural effect on their acceptance
R. K. Srivastava
| Year of publication: |
2009
|
|---|---|
| Authors: | Srivastava, R. K. |
| Published in: |
International journal of Indian culture and business management. - Genève : Inderscience Enterprises, ISSN 1753-0806, ZDB-ID 24227663. - Vol. 2.2009, 4, p. 408-422
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009885496