Brand extensions : when to use them
Mary W. Sullivan
| Year of publication: |
1992
|
|---|---|
| Authors: | Sullivan, Mary W. |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 38.1992, 6, p. 793-806
|
| Subject: | Marketingmanagement | Marketing management | Markenartikel | Brand | USA | United States | 1985 |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001127118