Brand familiarity and confidence as determinants of purchase intention: An empirical test in a multiple brand context
Year of publication: |
1996
|
---|---|
Authors: | Laroche, Michel ; Kim, Chankon ; Zhou, Lianxi |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 37.1996, 2, p. 115-120
|
Publisher: |
Elsevier |
Saved in:
Online Resource
Saved in favorites
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