Brand familiarity and product knowledge in customization
Oksana Loginova
| Year of publication: |
2010
|
|---|---|
| Authors: | Loginova, Oksana |
| Published in: |
International journal of economic theory. - Richmond, Vic. : Wiley Publishing Asia, ISSN 1742-7355, ZDB-ID 2206587-8. - Vol. 6.2010, 3, p. 297-309
|
| Subject: | Kundenintegration | Customer integration | Lieferantenmanagement | Supplier relationship management | Markenartikel | Brand |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Classification: | D43 - Oligopoly and Other Forms of Market Imperfection ; L13 - Oligopoly and Other Imperfect Markets ; C72 - Noncooperative Games |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008652105