Brand followers : motivations and attitudes of consumers to follow brands in social media
Hakan Yılmaz and Ebru Enginkaya
| Year of publication: |
2015
|
|---|---|
| Authors: | Yılmaz, Hakan ; Enginkaya, Ebru |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. 9.2015, 1, p. 3-20
|
| Subject: | social media marketing | motivation scale | internet marketing | brand following motivation | online brand communities | online consumer motivation | Social Web | Social web | Online-Marketing | Internet marketing | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Motivation | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Leistungsmotivation | Work motivation | Online-Handel | Online retailing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011387763