Brand franchise extension: New product benefits from existing Brand Names
| Year of publication: |
1981
|
|---|---|
| Authors: | Tauber, Edward M. |
| Published in: |
Business Horizons. - Elsevier, ISSN 0007-6813. - Vol. 24.1981, 2, p. 36-41
|
| Publisher: |
Elsevier |