Brand gender and cross-gender extensions
Year of publication: |
2007-04
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Authors: | Nyeck, Simon ; Veg, Nathalie |
Institutions: | Université Paris-Dauphine (Paris IX) |
Subject: | Luxe | Masculinité | Brand gender | Genre de la marque | Cross-gender extensions | Extensions de segments de marché | Masculinity | Femininity | Luxury | Féminité |
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Brand gender and cross-gender extensions.
Nyeck, Simon,
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Brand gender and cross-gender extensions
Veg, Nathalie, (2007)
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Munier, Thibaut, (2011)
- More ...
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Veg, Nathalie, (2007)
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Brand gender and cross-gender extensions
Veg, Nathalie, (2007)
-
Brand gender and cross-gender extensions.
Nyeck, Simon,
- More ...