Brand hate : navigating consumer negativity in the digital world
S. Umit Kucuk
| Year of publication: |
[2019] ; 2nd edition
|
|---|---|
| Authors: | Kucuk, S. Umit |
| Publisher: |
Cham, Switzerland : Palgrave Macmillan |
| Subject: | Markenartikel | Brand | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Kritik | Criticism |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | ix, 199 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturangaben Hier auch später erschienene, unveränderte Nachdrucke |
| ISBN: | 978-3-030-00379-1 ; 978-3-030-13109-8 ; 978-3-030-00380-7 |
| Other identifiers: | 10.1007/978-3-030-00380-7 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012163894