Brand image effects of sponsorships
vorgelegt von Oliver Schnittka
| Year of publication: |
2011
|
|---|---|
| Authors: | Schnittka, Oliver |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | VII, 225 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Language: | English |
| Thesis: | Hamburg, Univ., Diss., 2011 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10009284587