Brand - image of recognition of entrepreneurial synergy
Year of publication: |
2013-11-21
|
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Authors: | Udrescu, Mircea Alecsandru ; Buiga, Andrei |
Institutions: | Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München |
Subject: | brand | branding | product | mark features | quality | needs | desires | requirements | competitiveness | satisfaction | pleasure |
Extent: | application/pdf |
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Series: | |
Type of publication: | Book / Working Paper |
Notes: | Published in AGRARIAN ECONOMY AND RURAL DEVELOPMENT - REALITIES AND PERSPECTIVES FOR ROMANIA ISSN – 2285-6803; ISSN – L – 2285-6803.4(2013): pp. 183-190 |
Classification: | O1 - Economic Development ; Q0 - Agricultural and Natural Resource Economics. General |
Source: |
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