Brand implications of advertising products with their reflections
Year of publication: |
2022
|
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Authors: | Sharma, Nazuk ; Romero, Marisabel |
Published in: |
The journal of product & brand management. - Bingley : Emerald, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 31.2022, 2, p. 310-321
|
Subject: | Brand purchase likelihood | Brand trust | Consumer willingness to pay | Product quality uncertainty | Product reflection | Signaling Theory | Produktqualität | Product quality | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Zahlungsbereitschaftsanalyse | Willingness to pay | Markenartikel | Brand | Theorie | Theory | Markenimage | Brand image | Werbung | Advertising | Signalling | Werbewirkung | Advertising effects |
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