Brand Information Mitigating Negative Shocks on Animal Welfare: Is It More Effective to “Distract†Consumers or Make Them Aware?
Year of publication: |
2010
|
---|---|
Authors: | Dentoni, Domenico ; Tonsor, Glynn T. ; Calantone, Roger J. ; Peterson, H. Christopher |
Published in: |
International Food and Agribusiness Management Review. - International Food and Agribusiness Management Association - IFAMA. - Vol. 13.2010, 4
|
Publisher: |
International Food and Agribusiness Management Association - IFAMA |
Subject: | animal welfare | brand | information | consumer behavior | multivariate statistics | Agribusiness | Livestock Production/Industries |
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