Brand intrapreneurs and brand managers : in search of disruption
Deryck J. van Rensburg
| Year of publication: |
2014
|
|---|---|
| Authors: | Van Rensburg, Deryck J. |
| Published in: |
Journal of business strategy. - Bingley : Emerald, ISSN 0275-6668, ZDB-ID 605131-5. - Vol. 35.2014, 4, p. 29-36
|
| Subject: | Growth | Corporate entrepreneurship | Brand intrapreneurs | Brand managers | Brand portfolios | Intrapreneurship | Strategic brand venturing | Markenführung | Brand management | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010417449