Brand knowledge and non-financial brand performance in the green restaurants : mediating effect of brand attitude
Year of publication: |
2020
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Authors: | Liu, Kuo-Ning ; Hu, Clark ; Lin, Meng-Chen ; Tsai, Tung-I ; Xiao, Qu |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 89.2020, p. 1-10
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Subject: | Brand attitude | Brand knowledge | Green restaurants | Non-financial brand performance | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Gastronomie | Restaurant industry | Markenimage | Brand image | Markenartikel | Brand | Werbewirkung | Advertising effects |
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