Brand-level diversion ratios from product-level data
Year of publication: |
2017
|
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Authors: | Cheung, Lydia |
Published in: |
New Zealand economic papers. - Abingdon : Routledge, ISSN 0077-9954, ZDB-ID 415603-1. - Vol. 51.2017, 2, p. 177-192
|
Subject: | Horizontal merger | unilateral price effect | differentiated products | upward pricing pressure | diversion ratio | product aggregates | Fusion | Merger | Preismanagement | Pricing strategy | Theorie | Theory | Produktdifferenzierung | Product differentiation | Horizontale Integration | Horizontal integration | Preis | Price | Preiswettbewerb | Price competition |
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