Brand Logic: A Business Case for Communications
| Year of publication: |
2004
|
|---|---|
| Authors: | GREGORY, JAMES R. ; McNAUGHTON, LAWRENCE |
| Published in: |
Journal of Advertising Research. - Cambridge University Press. - Vol. 44.2004, 03, p. 232-236
|
| Publisher: |
Cambridge University Press |
| Description of contents: | Abstract [journals.cambridge.org] |