Brand love in emerging market : a qualitative investigation
Year of publication: |
2014
|
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Authors: | Sarkar, Abhigyan |
Published in: |
Qualitative market research : an international journal. - Bingley : Emerald Group Publishing Limited, ISSN 1352-2752, ZDB-ID 1463146-5. - Vol. 17.2014, 4, p. 481-494
|
Subject: | Brand love | Sustainable marketing | Brand nostalgia | Brand surrealism | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenimage | Brand image | Emotion | Marketing |
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