Brand Loyalty and Price Promotion Strategies: An Empirical Analysis
| Year of publication: |
2012
|
|---|---|
| Authors: | Allender, William J. ; Richards, Timothy J. |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 88.2012, 3, p. 323-343
|