Brand loyalty and the decline of American automobile firms
Year of publication: |
1991
|
---|---|
Authors: | Mannering, Fred |
Other Persons: | Winston, Clifford (contributor) |
Published in: |
Brookings papers on economic activity / Microeconomics. - Washington, DC : Inst., ISSN 1057-8641, ZDB-ID 1042200-6. - 1991, p. 67-114
|
Subject: | Kfz-Markt | Automotive market | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | USA | United States | 1989 |
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