Brand loyalty in the face of stockouts
Uzma Khan, Alexander DePaoli
| Year of publication: |
2024
|
|---|---|
| Authors: | Khan, Uzma ; DePaoli, Alexander |
| Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 52.2024, 1, p. 44-74
|
| Subject: | Brand loyalty | Consumer-Expectations | COVID-19 | Mood-Repair | Retailing | Scarcity | Shortage | Stockouts | Substitution | Upgrades | Coronavirus | Beziehungsmarketing | Relationship marketing | Markentreue | Markenführung | Brand management | Markenartikel | Brand | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-023-00924-8 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015047047