Brand loyalty measurement and management
Year of publication: |
1978
|
---|---|
Authors: | Jacoby, Jacob ; Chestnut, Robert W. |
Publisher: |
New York, NY [u.a.] : Wiley |
Subject: | Markentreue | Brand loyalty | Performance-Messung | Performance measurement | Markenführung | Brand management | Markenpolitik | Markenwahl | Markenartikel | Management |
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